The Allianz Arena is more than just a venue for top-class football games. In the past few years, it has also been established as a location for exclusive meetings and events. On the occasion of the General Electric Customer Summit the business lounge in the Arena served not only as a plenary site for keynote speakers, but also as exhibition, networking and workshop area. and workshop area. To close the summit, the guests had the opportunity to look behind the scenes of the arena. In the meantime, the exhibition area was converted into an exclusive dinner location and the guests could finish the informative work and networking event with live music and all kinds of culinary treats.