Allianz
SHC launch in the Vatican

St. Peter’s Square, Rome

The promotion of sport in the sense of faith and humanity, as a bridge between generations, social classes and nations is the basic idea behind the foundation of Humanity. Directly on St. Peter’s Square in Rome, we installed an inflatable Allianz Arena in miniature format in order to inspire visitors to St. Peter’s Square about the basic principles of the club parallel to the founding celebrations. The Allianz Arena was both an eye catcher and a display behind the action area, on which visitors could find out about the background of the initiative on a video screen, measure in table football and take away small gifts.

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