"What sounds simple at first sight is a logistical masterstroke. "
Horst Ingmar Kilian - CEO
Road Technology Days
Production plant Joseph Vögele AG,
Ludwigshafen am Rhein
With 4,000 guests from 100 countries, this was the largest sales event of the Wirtgen Group ever, known as world market leader in road construction machines. Under our technical and creative lead the production plant of the sub-brand Vögele in Ludwigshafen has been transformed into a giant event location amounting to a total of 120.000 sqm. A recently built hall became a central meeting point with information booths and a gala area of impressive dimensions with a stage, embedding the new logo into LED screens. It created a festive environment for the opening act with laser magicians, the speech of the CEO as well as for dinner. The highlight of the technology days was the monumental outdoor arena, stuffed with LED screens, lights, lasers and special effects providing the perfect platform for the 120 performers in the arena and approximately 100 people behind the scenes to make the opulent outdoor show happen. This arena was used for live production demonstrations the following day.