Case Study

Allianz – SHC Launch at the Vatican

Allianz – SHC Launch at the Vatican

Cemano, Rome, Vatican City

The promotion of sports in the spirit of faith and humanity as a bridge between the generations, social classes, and nationalities is the idea behind the foundation of “Humanity”. Allianz AG is the main sponsor of this initiative. Directly at St. Peter’s Square in Rome, an inflatable, miniature Allianz Arena was installed to give visitors of St. Peter’s Square a sense of excitement for the basic principles of the club during the founding celebrations. The Allianz Arena was the eye catcher and the display behind the activity area.