With 4,000 guests from 100 countries this has been the largest sale’s event of the Wirgen Group, known as world market leader in road construction machines. Under our creative and technical lead the production plant of the sub-brand Vögele in Ludwigshafen has been transformed to a giant event location. A newbuilt hall became a central meeting point with information booths and provided a gala area of impressive dimensions with a stage, embedding the new logo into LED screens. A festive environment for the opening act with laser magicians, the speech of the CEO as well as for dinner. The highlight of the technology days was our monumental outdoor arena, stuffed with LED screens, lights, lasers ans special effects providing the perfect platform for the 120 performers in the arena and approx. 100 people behind the scenes to make our opulent outdoor show happen, staged as the highlight of the evening. This arena has been used for live production demonstrations on the successive day.